Cherif Morsi


An accomplished architect and designer, Cherif has excelled in most of his projects be it architectural, interior, graphic, event or product design for he will always find the best design solution to provide his clients with the simplest most interesting solution given the context. Is a strong believer all types of design are inter-linked. He is considered as one of the most prolific designers from the Middle East being one of a handful of designers from that part of the world to have designed products for some of the most respected international design power brands such as Sawaya & Moroni, Italy (sawayamoroni.com), Droog, The Netherlands (droogdesign.nl), Covo, Italy (covo.it) etc. He has been represented through his products at the biggest most influential design fair in the world, the Milan Fair (the Salone Del Mobile) since 2004 till our present day on a yearly basis without interruption, a testimony to Cherif’s design abilities.

Cherif Morsi Designer

Nadia Amr

Senior FF&E interior Designer

Experienced Interior & Furniture Designer with a demonstrated history of working in the architecture & planning industry. Skilled in Furnishings, Negotiation, AutoCAD, Art Education, and Communication. Strong arts and design professional with a bachelor’s degree in interior and furniture design focused in Interior and furniture Design from 6th October University.

Alchemy Design Studio

Ahmad Maher


An Architect and Lecturer in the Interior Architecture Department in the Design & Media Program at the Coventry University in Cairo –
His Experience mainly is in Design Development as he worked at Space Consultants .
He participated in several architectural competitions and won four awards in designing different kinds of Spaces in addition to doing facelift and redesign to many buildings in the US ( New Jersey & New York), and he is also Autodesk certified instructor( ACI) And Sketch up Certified Instructor.

Coventry University

Eslam ElAwady

Co-Founder & CTO

Novelty Design Studio

Malak Rashad


Experienced Co-Founder with a demonstrated history of working in the architecture & planning industry. Skilled in Sketching, Design Research, Residential Design, Architectural Design, and Architecture. Strong arts and design professional with a Bachelor of Architecture – BArch focused in Architecture from Cairo University.

F&R Partnership

Amir Dorgham

Founder & CEO

Founder & CEO at Novelty design studio with a demonstrated history of working in the architecture & planning industry.

Novelty Design Studio

Samer El Sayary

Assistant Professor

is an assistant professor of Architecture in Beirut Arab university since 2014 and previously in Alexandria University since 2011, researcher, and award-winning architect with a special passion for Outer space architecture.

Beirut Arab University

Hasan Fikry

Managing Director

The founder of (DABS)(DABS) has been offering the Egyptian market a new level of excellence in architecture and design, as well as construction and management services. He is Experienced Managing Director with a demonstrated history of working in the construction industry. Strong business development professional skilled in Computer-Aided Design (CAD), Design Management, Feasibility Studies, Mixed-use, and Construction.

DABS Egypt

Karim Wally

Founder and Chief Designer

is an interior design graduate from the Faculty of Art.started his career after graduation from ‘faculty of fine arts to gain different experiences in design and execution for more than 8 years he is able to build a different experience as he worked in big and important projects specially in commercial and office space projects as well as residential projects he started his own business “The Studio” in 2014The Studio is well-ranked design house established in 2014, working in a several kind of projects (residential, commercial, retail, administrative and hospitality)

The Studio

Karim El Assal

Managing Director

An Architect with 17 yrs of experience, Co-Founder of Segments Architects & Managing Director with a demonstrated history of working in the architecture, landscape & interior industry. Skilled in Design, Mixed-use, Renovation, F&B & Residential Sectors. Strong business development professional graduated from Faculty of fine arts @ Zamalek, Helwan University.